The best tips for enhancing and improving your website

The tricky fact about websites is that you can only retain the attention of your visitors for about five seconds. So as soon as they arrive, what do they see? Do you think your website is interesting enough to warrant the right attention – and retain it for longer than five seconds? There are indeed a lot of factors which could determine the effectiveness of your website, from user-friendly navigation to relevant information and the proper images. But if you feel that your website isn’t performing as it should and would like nothing else than to enhance and improve it, how can you do so and stay on top of the trends as well? Here, then, are the best tips for enhancing and improving your website.


  • Map out a plan

The first thing you should definitely do is draw up a plan. Don’t just begin designing – think of what plan of action you should take to ensure your website’s effectiveness. You need to map out the journey of your users, from the time they enter to the time they decide to become a client or customer. For instance, think of the pages they will view, and what kind of content they will read. Think of your offers as well, are they tempting enough? You want to have foresight when designing your website, and you should design it with the next step in mind, as recommended by specialists such as Flashbang E-commerce Website Design. Context can count for a lot in this case, and use what you know about your existing clients.


  • Clean it up

There are some aspects which may also be detrimental to your design, so it’s time to clean them up. For instance, if you have complex animations or lengthy content, you should think twice about keeping it. The same is true for stock images which aren’t appealing to any audience. Have the goal of creating content that is short but powerful, and pay attention to applicable icons and photos with the proper headers that are also clear and concise. Here are a few words which you would do best to avoid as well: next-generation, scalable, robust, cutting-edge, innovative, and mission-critical – these words have been overused by so many websites, so it doesn’t pay to clutter your website even more with these.


  • Don’t forget the ‘follow’ and social share buttons

It’s the 21st century, and social media is rampant around the globe. That being said, try to give your users the chance to share the content they see on your website, so make it a point to include ‘follow’ and social share buttons, which can work wonders. These social share buttons are simply the small but noticeable buttons you will find at the top or bottom of a blog post, and these buttons include the icons of various websites such as Facebook, LinkedIn, Pinterest, and so on.


  • Call to action is a necessity

When you have visitors on your website, guide them on the next step they can – and should – take. This is also where a call to action comes in. A call to action will indicate to your users what they can do next, but be careful with the calls to action you choose as well. Rather than just going for boring calls to action for a consultation, trial, or demo – go for calls to action which can give your users the right materials so they can educate themselves and solve their issues. This would include calls to action such as ‘click here for more information’, ‘sign up for a free webinar’, ‘watch a video’, and ‘download our…’

When you have carefully thought about all these factors, you can start revamping your website and make it relevant as well as useful to your target audience. Good luck!