JEFF WAYNE’S THE WAR OF THE WORLDS:
THE IMMERSIVE EXPERIENCE

Dotdotdot are a London-based immersive theatre production company, founded and led by serial entrepreneur and marketing boss Andrew McGuinness. Following on from the success of 2018’s Somnai, a feature-length audience-participation immersive experience based on sleep, dreams and nightmares (for which Flashbang did the videography documenting the show’s content), dotdotdot partnered with legendary composer Jeff Wayne to bring his 1978 Musical Version of The War of the Worlds to a new generation through a two-hour immersive show, combining live actors interacting with participants, augmented reality, virtual reality, simulation, pyrotechnics and projection, all set to the soundtrack of the iconic album.

During the time we spent closely filming the cast and crew for the ‘Making Of’ series and cinematic trailers, we took the reins of the entire promotional design campaign, upon pitching a poster idea for the show and suggesting we would be capable of all skillsets, not just videography. We were subsequently asked to design and build their website, advertising campaign, brand identity design and brand guidelines, sales brochures both pre-launch and pre-Christmas, business cards, marketing emails, press invitations, printed menus for the two separate bars in the show, souvenir photo booklets guests can purchase with their photo inside, street window displays including a set of newspaper pages featuring elements of the show designed to look like they were from the time the story is set; outdoor signage for the in-house bar ‘The Spirit of Man’, social media banners, London Underground posters and Exterion Media outdoor animated billboards