Natalie Rooke

Creator & Co-Founder

I’ve worked in the design industry for 12 years, starting in Mary Portas’ advertising agency for two years, creating brand identities, customer experiences and editorial showcases, training as an art director, establishing a passion for telling stories in front of the lens. With a curiosity for digital and all its possibilities, I transitioned to tech startups, developing a career in UI and UX for almost a decade. I designed the world’s first global retail analytics platform at EDITED, and drove the product for the UK’s biggest elderly care technology company at Elder. After being promoted to their creative lead, I moved on to a senior role at health-tech agency Mindwave Ventures, where I product manage and lead UX design for specific clients both in the NHS and charities, creating digital services to help people manage their health records and wellbeing